Minotaur Beetle (Typhaeus typhoeus)
Well, today on Stoborough Heath I encountered the female pictured here and I thought it worth posting to show the difference. It is actually very similar, it lacks those three spines which would be a major impediment to it burrowing under ground to make a nest.
It favours sandy soil which tends to be softer which makes burrowing easier of course. The book says it particularly likes Rabbit droppings but doth the specimens I have found have been near Sika Deer rather than Rabbits so I think it has a penchant for deer poo.